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INSIGHTING IDEAS IN HEALTHCARE TECHNOLOGY MARKETING
Insighting Ideas helps medical technology companies build revenue-building customer connections smarter, faster, stronger.
That's because we have expertise where medical technology companies face vulnerabilities:
- truly understanding customer needs,
- creating meaningful market differentiation,
- planning for successful execution, and
- building internal cohesion to bring this differentiation to market.
Our team brings a distinctive mix of medical, healthcare, and information technology experience delivering actionable solutions for market leaders including
- Siemens, Kodak, Abbott, Baxter, NCQA, and
- IBM, Microsoft, and Intel.
Clients turn to us at four key points in the process of building connections with prospective or current customers:
- developing a deeper understanding of prospect perceptions and needs,
- creating difference-making business plans and initiatives from those insights,
- planning the successful execution and
- aligning internal stakeholders to execute those initiatives with more commitment than ever before.
Our customers experience better business performance and more cohesion than ever before by engaging our real-world expertise in
- marketing,
- product development, and
- sales force effectiveness.
As a result, Insighting Ideas is your most effective path to connecting with prospects and profits.
HEALTHCARE TECHNOLOGY MARKETING CASE STUDIES
Two birds, One stone: How to Jumpstart Legacy Products While Launching New Products
When size matters… and doesn’t: How profit analysis drives better resource allocation
Teaching Elephants to Dance: How overcoming differences leads to overcoming competition
Doctor, Heal Thyself: How internal culture change enables external market growth
The Power of Products, Process, and People: How to catch up quickly by listening carefully
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OUR TEAM
DEB KURTZ
DEBORAH MOUREY
TODD MCQUESTON
ROBERT
ZADEK
DR.
PETER SPITZER
WAYNE
CERULLO
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