WHAT WE DO
Investigate Through Research

Identify what drives prospects to buy with creative opportunity research.

YOUR SITUATION
Market opportunities are identified by investigating not just the way things are, but the way they could be. To outline the guardrails for innovation, we focus on identifying the fundamental drivers that shape customer decisions. We view research primarily as a thinking tool for opportunity development. We conduct exploratory work ourselves so that we can mine richer insights more effectively.
 
OUR METHODS
Qualitative exploration -- To help generate creative solutions to your challenge, we have developed some non-traditional tools, in addition to in-depth interviews and focus groups, that we can implement around the world:

SiteInSights™ on-site interviews for rich ethnographic profiles of key audiences

Decision Dissection™ for post-purchase mapping of the group process involved with major company purchases

RealEyes™ ethnographic observation of customer purchase or usage behavior for deeper insights

Straightalk™ facilitated customer/client conversations for accelerated alignment

Prospect Persona™ insightful portraits of who your prospects are and why they behave as they do based on in-depth individual interviews

Quantitative market definition -- With 20 years’ experience, we can manage global web and phone studies, often with high-end individuals who can be hard to find. We can size potential markets with appropriate statistical rigor. 

Competitive intelligence -- This enhances our ability to compare your offerings against competitors, and gives us the data to test alternative market scenarios. We also gather independent industry perspectives from subject matter experts such as trade associations. 

Contact us for more in-depth descriptions of these methods, case study descriptions, and client recommendations.