WHAT WE DO
Investigate Through Research
Identify what drives
prospects to buy with creative opportunity research.
Market opportunities are identified by investigating not
just the way things are, but the way they could be.
To outline the guardrails for innovation, we focus on identifying
the fundamental drivers that shape customer decisions. We view
research primarily as a thinking tool for opportunity development.
We conduct exploratory work ourselves so that we can mine richer
insights more effectively.
Qualitative exploration -- To
help generate creative solutions to your challenge, we have developed some
non-traditional tools, in addition to in-depth interviews and focus groups,
that we can implement around the world:
interviews for rich ethnographic profiles of key audiences
Decision Dissection™ for
post-purchase mapping of the group process involved with major
observation of customer purchase or usage behavior for
customer/client conversations for accelerated alignment
Prospect Persona™ insightful
portraits of who your prospects are and why they behave as they
do based on in-depth individual interviews
definition -- With 20 years’ experience,
we can manage global web and phone studies, often with high-end
individuals who can be hard to find. We can size potential
markets with appropriate statistical rigor.
Competitive intelligence -- This
enhances our ability to compare your offerings against competitors,
and gives us the data to test alternative market scenarios. We
also gather independent industry perspectives from subject matter
experts such as trade associations.
us for more in-depth descriptions of
these methods, case study descriptions, and client recommendations.