WHO WE ARE - ROBERT ZADEK

Robert has spent a more than a decade designing and facilitating collaborative efforts all over the world, developing an unparalleled expertise in the use of electronic meeting systems groupware.  In 1994 he coined the term “CollaborWriting™” as a way to describe harnessing technology to facilitate better thinking. 

Robert was also one of the first creativity technologists, introducing IdeaFisher™ to accelerate idea invention at advertising agencies and packaged goods companies in the 1980s.  Robert has facilitated hundreds of complex, critical decisions for companies including Pfizer, Merck, Glaxo-SmithKline, Roche, Blue Cross/Blue Shield, NCQA, as well as AT&T, Merrill Lynch, Morgan Stanley, EBay, Deutsche Bank, and others.  Robert has been engaged to help cross-functional teams set requirements and standards for numerous medical products.  Robert’s expertise allows him to translate strategies into action plans that enable teams to execute better and faster.

Robert is a product of San Francisco State University, majoring in fine art and English.  He has employed his creativity as a photographer, scriptwriter, and industrial film producer.  He resides in the San Francisco area, where he enjoys mountain biking, yoga, photography, and is authoring a book on CollaborWriting™.

Other Partners:

WAYNE CERULLO

D.J. CRANE

ENOCH HWANDE

MARGO KIMBALL

DEB KURTZ

TODD MCQUESTON

DEBORAH MOUREY

ADELE REVELLA

DR. PETER SPITZER

GREG WEAVER

ROBERT ZADEK