HOW WE CAN HELP
Target Prospects & Communications

Targeting really means creating connections with prospects. It’s about finding the segments of prospects who want what you offer, finding insights about what motivates them, and finding a way to start a dialog with them.
We bring our experience in vertical and SMB marketing to evaluate potential segments for added growth. Our Prospect Persona™ methodology consistently uncovers hidden motivations. Then we craft meaningful messages with our Messaging Matrix.

Here are two examples of how the partners of InSighting Ideas have helped companies with this challenge.

• TARGET CASE STUDY 1 focuses on creating a marketing message framework for a successful horizontal marketer looking for additional growth by vertically addressing mid-market enterprises.
  
  
• TARGET CASE STUDY 2 focuses on helping a communications partner win a new B2B client by applying insights from our market investigation.