HOW WE CAN HELP
Target Prospects & Communications
means creating connections with prospects. It’s about finding
the segments of prospects who want what you offer, finding insights
about what motivates them, and finding a way to start a dialog
We bring our experience in vertical and SMB marketing to evaluate potential segments
for added growth. Our Prospect Persona™ methodology consistently uncovers
hidden motivations. Then we craft meaningful messages with our Messaging Matrix.
Here are two examples of how
the partners of InSighting Ideas have helped companies with this
- TARGET CASE STUDY 1 focuses on creating a marketing message
framework for a successful horizontal marketer looking
for additional growth by vertically addressing mid-market enterprises.
- TARGET CASE STUDY 2 focuses on helping a communications partner win
a new B2B client by applying insights from our market