HOW WE CAN HELP
Target Prospects & Communications

TARGET CASE STUDY 2:
NEW BUSINESS GUN FOR HIRE
Impetus: This advertising agency was invited at the last minute to compete for the account of a prestigious nationwide insurance company. This was welcome news – except that the agency was already preparing presentations for three other prospective clients. With time running out and a very limited budget, the agency turned to InSighting Ideas to help provide direction.
Insight: In less than one work week, we interviewed a range of company and competitive agents around the country to assess their perceptions, summarized marketing implications, and indicated opportunities for growth.
Impact: Armed with our observations, the insurance company was blown away with the agency’s insight into their agents and the competitive environment. On the basis of the agency’s market understanding alone, the client awarded their account to the agency the next day.

RETURN TO TARGET CASE STUDY 1