WHO
WE ARE - WAYNE CERULLO
Wayne has helped shape the global marketing and communications
of three leaders of the technology revolution – IBM, Microsoft,
and Intel – by leading worldwide account planning for these
clients at McCann-Erickson, Ogilvy & Mather, and Euro
RSCG. His global perspective comes in part from working in Paris
for three years as well as on global assignments.
Wayne formed InSighting Ideas to help client companies
better understand their customers and to facilitate their aligning
internally them to better meet those needs. He has led engagements
with Visa, Microsoft, Intel, Broadcom, AT&T, Avery Dennison,
Deluxe Checks, and their marketing partners. Wayne consulted with
Microsoft for two years on aligning their products with the needs
of doctors, nurses, IT professionals, and administrators.
In addition, he held strategic planning and research positions
on the client side at Citibank and E.F. Hutton. He managed research at Young & Rubicam and Arnold/McGrath,
gaining classic packaged goods experience from working with clients
such as Kraft/General Foods, Nestle, and Frito-Lay.
Wayne has an MBA from New York University and a BA from Princeton
University in the (oxymoronic) history of modernization. He lives
in the San Francisco area with his wife and two children. He loves
the challenge of figuring things out, but he is still figuring
out how he can make a living cycling around the countryside.
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