WHY INSIGHTING IDEAS - HOW
WE ARE BETTER
WE GET THIS COMPLEX STUFF We’ve done potato chips.
Now we’re into blue chips and silicon chips. We’re
easily bored. So the complexities of services and B2B marketing
don’t scare us – they engage us!
(See our list of top reasons B2B marketing is harder
than typical CPG).
2. WE ARE CREATIVE We
come from non-traditional backgrounds. We look at things in many
ways. A 360 degree assessment is easy to get when you’re
working with a nuclear submariner, a Transylvanian doctor, a mountain
biking script writer, and a soccer coaching author.
3. WE ARE EXPERIENCED We’ve
been there/done that. With over a century of collective
experience, we’ve successfully launched, positioned, and
repositioned dozens of brands, companies, and offerings for leaders
4. WE ARE HANDS-ON We
conduct our own work in ideation, discovery sessions, focus groups,
expert interviews, etc. We like to DO and we like WHAT we do (most
of us escaped large corporations). Clients always, only get
senior-level involvement and thinking.
5. WE HIT THE GROUND RUNNING We
can bring something to the table in technology-driven sectors like
healthcare, business services, financial services, and information
technology because we’ve chosen to specialize in these complex
categories. And our experience yields efficiency,
so we deliver more value in less time for less cost.
6. WE ARE CATALYSTS We
know it’s your business, so we work with you as catalysts,
not pretending to be magicians. We custom fit each project team
to bring the exact combination of skills and experience to overcome
your challenge. We take this collaboration thing seriously.
7. WE ARE FUN TO WORK WITH We’re
interesting people who bring a rich mix of experience and skills.
We enjoy our clients and each other. Clients trust us. They invite
us back for more work. They know we are completely objective
and principled. Life is too short to work with people
you don’t like or can’t trust!