WHY INSIGHTING IDEAS - HOW WE ARE BETTER

1. WE GET THIS COMPLEX STUFF We’ve done potato chips. Now we’re into blue chips and silicon chips. We’re easily bored. So the complexities of services and B2B marketing don’t scare us – they engage us!
(See our list of top reasons B2B marketing is harder than typical CPG).

2. WE ARE CREATIVE We come from non-traditional backgrounds. We look at things in many ways. A 360 degree assessment is easy to get when you’re working with a nuclear submariner, a Transylvanian doctor, a mountain biking script writer, and a soccer coaching author.

3. WE ARE EXPERIENCED  We’ve been there/done that. With over a century of collective experience, we’ve successfully launched, positioned, and repositioned dozens of brands, companies, and offerings for leaders and challengers.

4. WE ARE HANDS-ON  We conduct our own work in ideation, discovery sessions, focus groups, expert interviews, etc. We like to DO and we like WHAT we do (most of us escaped large corporations). Clients always, only get senior-level involvement and thinking.

5. WE HIT THE GROUND RUNNING  We can bring something to the table in technology-driven sectors like healthcare, business services, financial services, and information technology because we’ve chosen to specialize in these complex categories. And our experience yields efficiency, so we deliver more value in less time for less cost.

6. WE ARE CATALYSTS We know it’s your business, so we work with you as catalysts, not pretending to be magicians. We custom fit each project team to bring the exact combination of skills and experience to overcome your challenge. We take this collaboration thing seriously.

7. WE ARE FUN TO WORK WITH We’re interesting people who bring a rich mix of experience and skills. We enjoy our clients and each other. Clients trust us. They invite us back for more work. They know we are completely objective and principled. Life is too short to work with people you don’t like or can’t trust!